Can Twitter Replace Face To Face Business Networking?

I have been a passionate enterprise networker for a few years and have actually benefited from this low value methodology of selling smart circle my enterprise. I do not promote my enterprise, I do not push out flyers all I do is community. Over time I’ve constructed up many contacts and these trusted enterprise relationships have delivered a steady movement of referrals which have saved my enterprise working.

There are methods and rules to being a profitable enterprise networker and what I am discovering fascinating is that quite a lot of these identical guidelines apply not solely to head to head enterprise networking but in addition to the social networking web site Twitter. I make the excellence between Twitter and different social networking websites comparable to Fb or LinkedIn as a result of with Twitter you’ll be able to strike up a dialog rapidly with out the opposite get together feeling pressured or threatened. It is as if individuals who tweet settle for the truth that they’re within the enterprise of getting conversations.

To present you an instance of what I imply. If someone despatched you an in-mail via LinkedIn successfully simply touting their companies, how would you’re feeling? For those who’re something like me your response could be one thing alongside the strains of “what provides you the precise to invade my house after I have not requested for it” or “that is just about like chilly calling”.

Contemplate that you’re at a enterprise networking assembly and somebody approached you and introduces themselves, in that atmosphere you would not really feel out of your consolation zone in any respect as a result of that is what enterprise networking is all about and it is finally why you might be within the room within the first place.

The identical applies to Twitter albeit its a digital room and a few of the methods for assembly like minded people differ however successfully by Tweeting and responding to Tweets you might be build up relationships and telling folks about your self. If somebody you have by no means even heard of earlier than sends you an @message do you’re feeling threatened or offended? I believe most individuals will reply that query with a “no”.

So the method of introducing your self to others is fairly comparable and a few would argue even simpler than head to head enterprise networking since you are hiding behind your pc and as soon as contact has been made, so begins the method of constructing the connection and attending to know like and belief each other.

The identical rule applies right here whether or not you might be on Twitter or working the room at your native enterprise networking occasions and that’s, don’t promote. The sale comes so much later down the road and when you promote you might be promoting to 1 particular person who’s proper in entrance of you (bodily or nearly) and admittedly at this early stage you actually don’ have a clue whether or not they’re concerned about your services or products in any respect. These first exchanges are all about sharing data and discovering issues that you’ve in frequent as this varieties a part of the belief constructing course of.

The fascinating level about Twitter is that you could pre-empt this primary section through the use of the Twitter search facility to seek out people who find themselves proper in your online business area of interest so these first exchanges though nonetheless very a lot on the connection constructing degree can truly be much more focused that maybe you first thought. For those who consider Twitter as focused enterprise networking perhaps you can also see how Twitter may overtake the head to head aspect.

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