What makes a product skyrocket?
Easy. When celebrities use it.
Curiously, the celebrities do not even need to personally endorse the product. The act of utilizing it’s an endorsement in itself. Celebrities in films, theater, sports activities, and even in politics will be strolling promotion for firms.
That is highly effective advertising and might trigger an unknown or recognized product to skyrocket virtually in a single day.
An instance of this phenomenon is Ben Nye Banana Powder.
The product and lots of others had been created by Ben Nye, a Hollywood make-up artist. He knew what different make-up artists would need in a product. He knew what his shoppers and people of different make-up synthetic mica powder artists’ would need in a product – one thing that made them look higher.
High artists appear to like the Ben Nye powder. It is reported to offer a superior matte end that may be very delicate. The product is translucent with a tinge of colour that does not clog pores.
Its web site product promotes itself as a luxurious highlighter and contour powder that creates a easy end. And, it is likely one of the prime powders on the make-up market.
Ben Nye knew what he was doing. That is advertising at its most interesting.
A bit about Ben Nye and his enterprise.
Based on Wikipedia, Benjamin (Ben) Nye, Sr. was a well-known make-up artist for the Hollywood movie trade. He labored on prime names from the Thirties to the early Eighties.
Due to his experience, Nye based the Ben Nye Make-up firm in 1967. The corporate highlights the usage of its merchandise by famend make-up artists in each the theater and movie industries.
Being a savvy enterprise man, Nye transitioned into make-up for most of the people. And, with the connection to Hollywood and celebrities, he had highly effective built-in endorsements.
Does high quality matter in advertising and enterprise… and make-up?
Whereas Nye had the correct connections, if the product wasn’t extraordinary, it is recognition would not have taken off. Within the make-up enterprise, Nye did what he did greatest. He created make-up that labored. He created a product that made celebrities look higher and a product that make-up artists needed to make use of and located simple to make use of.
Placing collectively an excellent product (high-quality make-up), the correct instruments (make-up artists), and the correct target market (celebrities), Nye created a robust advertising mechanism.
For this reason Nye’s enterprise was profitable and nonetheless is.
In fact, having celebrities use your product is a particular plus. It brings the ‘wow’ issue to a product. It offers the potential for a product to skyrocket.